A princess party for Cinderella

Abstract

We analyze in this paper how the enunciator of two Brazilian magazines (Capricho and Atrevida) builds his enunciatee. Our analysis is based on French Semiotics and on woks by Eric Landowski (2002), whose studies about semiotization of social behavior point out the fact that the society excludes people who are not similar to those who belong to groups considered as a reference. In the textual construction, we noticed that the enunciator uses figures which
allow us to visualize euphoric ways of life. However, we intend to verify if the figures show if these magazines are made for enunciatees from different social class or not. This verification is important as there is also a disphoric way of life, i.e., a segregated or excluded way of life.